Parash Sarma – BCom, PGDBA

Client Services Director


Parash has always believed in ‘giving it a go’ and that outlook has seen him traverse roles in sales and marketing, market research, operations, business development, and property finance over a 20-year career across 3 countries.

Originally from a small city in India, Parash left home at 16 to pursue a Bachelor’s degree in Commerce in Delhi. After finishing his degree, he moved to Mumbai where he completed a post graduate diploma in Business Management and began his career in 2001.

In between his first job and arriving in New Zealand in 2008, Parash also had a 3-year stint in Fiji. Parash has been with ASAP Finance since 2008 and has sourced, settled, and managed over $500 million dollars of transactions across New Zealand. Parash is also an active property investor and developer, and has completed multiple development projects; he particularly enjoys using his own development experience to help his clients navigate the inherent challenges associated with property development.

Outside of work, Parash loves keeping fit and watching sports, he has recently hung up his boots after playing club cricket in Auckland for over a decade. His long-term ambition is to attend as many marquee sporting events as possible all across the world. (M) 021 864 730 | (DDI) 09 520 7383