About Us

ASAP Finance is a market leading non-bank lender offering residential, commercial and development finance nationwide. When all you’ve faced are hurdles, ASAP Finance will get your development off the ground by looking at the practical and business merits of your funding requirements.

“Other finance companies were scurrying away. The banks were onerous in terms and conditions. ASAP Finance backed us, and that first loan set up a relationship that has lasted more than a decade.”.

Tristan Jones, Eton Estate, Hamilton

A non-bank lender since 2004, ASAP Finance partners with investors, developers and home builders across a range of residential, commercial and development finance needs where:

  • Qualifying pre-sales aren’t there yet
  • You’re a builder self-managing your project
  • There’s a higher loan to value ratio
  • Short term bridging finance is needed
  • Shareholder equity release is required
  • Quick and hassle-free drawdown’s (without QS) are needed
  • Margins are lower than expected
  • There are onerous bank conditions and processes
  • You don’t have a clear exit strategy in place yet

Practical development experience and strong commercial skills position ASAP Finance to partner in your success through bespoke funding packages for project sizes from $300,000 to $50,000,000 (we do the big stuff too!).

Meet Our Team

Adarsh Patel

Director

Darpan Patel

Director

Parash Sarma

Client Services Director

Kevin Zhou

Client Services Director

Mark Brooks

Head of Finance

Dan Liao

Senior Lending Manager

Ben Friedlander

Senior Lending Manager

Kashish Shah

Lending Manager

Paige Wang

Senior Associate

Olivia Chi

Senior Associate

Community

Property development is not just about building, it’s about building a community. ASAP Finance is proud to sponsor a number of causes in New Zealand aligned with our vision of building a better future that can be shared by all.

Keystone Trust

Keystone Trust was built on the legacy of Graeme Bringans, a kiwi property developer and strong advocate of promoting opportunities for young people to enter the property industry – particularly those whose family, financial or other circumstances were such that their paths might be blocked. For the past 25 years, Keystone Trust has been giving students a hand-up into property related tertiary studies offering grants, scholarships and mentoring assistance those in financial need and affected by adverse circumstances.

Friends of Fiji Health Foundation

Friends of Fiji Health (NZ) Inc. [FOFH] is a New Zealand registered charity organisation that was established in July 2010. Its primary purpose is to form teams of specialists to travel to Fiji and provide medical treatment for those in need.

Friends of Fiji Heart Foundation

Launched on the 17 August 2006 in Auckland, Friends of Fiji Heart Foundation is a New Zealand registered charitable trust which provides free operations for the poor and needy citizens of Fiji who are suffering from valvular heart disease. Each year, Friends of Fiji Heart Foundation sends a mission to Fiji to perform heart surgery not otherwise available to people of Fiji.

Reviews

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Harman Singh profile picture
Harman Singh
March 22, 2026.
Google star 1Google star 2Google star 3Google star 4Google star 5
I’m currently working with Ben from ASAP Finance on my construction loan, and the experience so far has been excellent. Construction finance can be complex, but Ben has made the process clear and well-structured from the outset. He’s been proactive, responsive, and highly knowledgeable, keeping me informed at every stage and moving things forward efficiently. What stands out is his attention to detail and genuine commitment to getting the best outcome. He takes the time to explain everything properly and makes himself available whenever needed, which gives a lot of confidence during a process like this. Looking forward to seeing this through to completion, but based on the experience so far, I’d highly recommend Ben to anyone needing finance, especially for construction projects.
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Ravi Patel profile picture
Ravi Patel
March 20, 2026.
Google star 1Google star 2Google star 3Google star 4Google star 5
Great to deal with, great partnership in problem solving to find solutions. Would recommend
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Anish Martis profile picture
Anish Martis
March 19, 2026.
Google star 1Google star 2Google star 3Google star 4Google star 5
ASAP was so professional with there work and advise. Quick approval.
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Natasha Martis profile picture
Natasha Martis
March 19, 2026.
Google star 1Google star 2Google star 3Google star 4Google star 5
Engaging staff. Knowledgeable and great communication
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Sophia Mantell profile picture
Sophia Mantell
March 19, 2026.
Google star 1Google star 2Google star 3Google star 4Google star 5
Ben was professional, thorough and ensured our process was seamless from start to finish. I couldn’t recommend him higher.
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Sean Xue profile picture
Sean Xue
March 19, 2026.
Google star 1Google star 2Google star 3Google star 4Google star 5
It was a very pleasant experience working with Dan;,he is very professional and responsible. I am very satisfied.
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Yu Liu profile picture
Yu Liu
March 18, 2026.
Google star 1Google star 2Google star 3Google star 4Google star 5
Dan demonstrated a high level of professionalism and efficiency in processing construction loan, especially in providing significant assistance with details.
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游杰 profile picture
游杰
March 18, 2026.
Google star 1Google star 2Google star 3Google star 4Google star 5
Dan was fantastic to deal with — knowledgeable, responsive, and made our construction loan process easy from start to finish. Really appreciate the support!
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Serena Yun profile picture
Serena Yun
March 18, 2026.
Google star 1Google star 2Google star 3Google star 4Google star 5
Great experience working with Dan — very professional and efficient. He made the whole construction loan process smooth and stress-free. Highly recommend!
Posted on Google Google
Allan Yao profile picture
Allan Yao
March 18, 2026.
Google star 1Google star 2Google star 3Google star 4Google star 5
Great experience working with Dan on our construction loan. Smooth process and very professional support.
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How can we help?

If you`d like more help & information, you can:

Apply Now 0800 272 756